WEBINAR REGISTRATION

A practical 15–20 minute session for fundraisers running regular giving programs.

The Five Stages of the Donor Stewardship Journey

How to Use Data and Relationship Fundraising to Lift Retention & ROI

Donor stewardship is often spoken about in broad, vague terms — but in reality, great stewardship follows a clear and intentional structure. In this short, practical session, David Pettigrew will introduce The Five Stages of the Donor Stewardship Journey, a framework developed through years of hands-on fundraising experience and deep data analysis across regular giving programs.

You’ll learn how each stage contributes to stronger early-life engagement, improved donor experience, and better long-term retention. We’ll explore how to use data to sharpen your touchpoints, reduce friction, and ensure your donor journey actively supports your financial goals, not just your communications plan.

With examples showing the measurable difference good stewardship makes, this session will show you how relationship fundraising and data insight work together to deliver more retained donors, higher ROI, and stronger lifetime value.

  • Date: Wednesday 16 December 2026

  • Time: 11:00 AM (UK time)

  • Duration: 15–20 minutes

  • Format: Zoom webinar (live) with on-demand access provided afterward

  • Q&A: Yes – short Q&A at the end

  • Materials: Full video recording will be shared with all registrants

How to Use Data and Relationship Fundraising to Lift Retention & ROI

What You’ll Learn

By the end of this 15–20 minute webinar, you will:

  • Understand the five stages of the donor stewardship journey and why they matter

  • See how data and behavioural insight can significantly improve donor experience and long-term outcomes

  • Learn practical ways to improve early-life engagement in regular giving programs

  • Understand how better stewardship drives higher retention, more revenue, and stronger lifetime value

  • Take away simple, actionable improvements you can implement immediately even with limited capacity or budget

Who This Webinar Is For

This session is designed for:

  • Individual giving fundraisers

  • Donor care teams

  • Regular giving / recurring giving managers

  • Fundraising managers and heads of fundraising

  • New fundraisers building confidence in stewardship

  • Anyone involved in improving donor journeys and retention

  • While the focus is on monthly regular giving, any fundraiser looking to improve supporter experience will benefit.

Why Attend

Across the sector, too many supporters disengage after their first donation. In a time of reduced investment and rising income pressure, a focus on donor stewardship is an important success strategy and one that can be achieved cost effectively.

This webinar will show you how to use data intelligently and structure stewardship deliberately giving donors the best possible experience while ensuring your program meets its revenue goals.

About the Speaker

The Best

David Pettigrew

David Pettigrew is the founder of GivingInsight, a boutique analytics and advisory agency to the fundraising sector.

With more than 25 years’ experience in hands-on fundraising and leadership David blends senior-level strategic insight with practical advice fundraisers can apply immediately.

GivingInsight combines a proprietary fundraising analytics platform with boutique advisory offering charities a unique blend of data intelligence and real-world fundraising expertise.

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